Dolce & Gabbana Develops a New Way to Get Under Your Skin
As someone who speaks to women on a daily basis about what they want from their skin, it’s always been clear to me that a glowing complexion is one of the most powerful indicators of beauty we have, and that brains are hardwired to respond to this.” Says the Cambridge-educated dermatologist Dr. Samantha Bunting, who is also a brand ambassador for the new Dolce & Gabbana skincare line, a range 10 years in the making. To confirm what much of the female population already knows to be true, P&G Prestige set up a study to test the captivating capabilities of a radiant facade (with the help of Dolce & Gabbana’s Aurealux Cream, of course). With 183 randomly selected participants at the ready, a series of before-and-after photographs were judged side by side. The result, as determined by the latest in eye-tracking technology: 70 percent of viewers were drawn to the “after” photos (the faces treated with the brand’s moisturizer) first, and stared at them for twice as long.
The secret to this cream’s attention-grabbing success? Gold Flavo-Silk Tricomplex (GFST), a combination of gold silk sericin (rich in amino acids and polypeptides), Italian olive oil (alluding to the fashion house’s heritage), and vitamin B3 to promote exfoliation. This same complex is found in the four other treatment products in the Aurealux collection: a mask, a serum, an essence, and a truly standout eye gel. Style senior beauty editor Amber Kallor is so obsessed, she keeps this little pot of beauty gold next to her computer monitor (a constant reminder that stress lines and crow’s-feet are inevitably forming the longer she stares at the screen). Even better: The nongreasy, cooling formula instantly absorbs, and the tub of bouncy gel immediately smoothes over after use—making it look like you’re swiping from a brand-new jar every time.
While Domenico Dolce and Stefano Gabbana said their woman’s beauty is “distinctive” and “shaped by her confidence, positivity, and the kindness of her heart and soul,” luminous skin and de-puffed eyes never hurt anyone.
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