Copperstone to offer complete wardrobe for men
Conceived in 1999 with a mission to create perfect progressive fashion for today’s youth, brand Copperstone exudes connotations such as being robust yet informal, positive and adaptive. With a projected 100 per cent growth over the next two years, on the back of rapid product and retail
expansion, Copperstone is heading towards becoming a complete destination brand for the affluent and aspirational youth of today.
The Copperstone customer is affluent with an eye for style. To satisfy there needs the brand has always been keen on offering cutting-edge fashion. The key to its success is the ability to recognize fresh trends and introducing them with an international panache. With a strong and clear mission statement “Create apparel that is truly international, project a look that embodies the successful life-style of our customer,” the brand is represented by impeccably washed stretch denim worn with a perfectly fitted shirt and a confident yet casual blazer.
Complete wardrobe solutions
Copperstone offers a wide range of product portfolio. A powerhouse in casual shirting, Copperstone keeps innovating keeping a constant eye on the hottest global trends. Its signature ecological-washing with 100 per cent cotton has been well-accepted and appreciated in the shirting sector. The demand for constant growth and the pursuit of perfection has further pushed the company to focus on the development of a complex selection of fabrics from cotton stretch to super soft oxford. The aim is to craft flawlessly fitted shirts for the young.
Copperstone also has a line of lifestyle pieces that are designed to enhance the demands of the modern lifestyle while enriching the sporty flair of the modern young man. Polo-shirts in washed cotton are key, adaptable and truly international. A Copperstone polo-shirt can be worn for sport or to the gym for a workout yet is effortlessly adapted to be worn with denim for a casual get together. In addition the sweat-pants, sweat-shorts and sweat-shirt collection have been added to complete the wardrobe.
Copperstone was the first brand to introduce an expansive selection of super-stretch impeccably fitted Chinos. With organic growth and rapid development the brand has built upon the success of chinos to provide a platform for a denim range. Denim is now at the heart of the brand’s growth. It is expected to flourish in this sector with a very strong range for the coming seasons.
Moving ahead, the brand plans to launch a range of washed casual blazers. This uppermost sector will complete a very refined silhouette for the Copperstone customer. Worn with chinos or denim, dressed up with a shirt or casually with polo, the blazer embodies effortless sophistication.
Expanding retail horizons
Copperstone has a strong distribution network across India. Every state is maintained by a network of 18 distributors. Traditionally, Copperstone has enjoyed sustained success in the north and west. However, the east and south have become important to continued growth of the brand. Represented by 800 MBOs across India, Copperstone has established a core of quality retailers.
International growth has been through Dubai and the Middle East. In addition there is an exciting prospect of representation in Europe through a UK-based retail chain with an eye to spring board Copperstone into the European market, this is currently in negotiations.
The brand will focus on trade sales in the western and central states of India and will be expanding base in Tamil Nadu and Kerala. The launch of a fully transactional website is the most important development planned by the company. Online retail, according to Copperstone is the future. Since its target customer is young, turning to ecommerce is a natural shift. Copperstone is set to open its website to coincide with the launch of the winter ’14 collection.
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